Pensado’s Place is much more than an Internet-based TV show. That’s how it started five years ago, for sure, the first few episodes posted to a new site, shot in a makeshift studio at a digital network called This Weekend, with a little social media thrown in. And that’s how most viewers first discovered it, from a link that brought them to the set where Dave Pensado and Herb Trawick combined folksy charm, hard business advice, tutorial technology lessons, and a bit of fun over the course of a weekly hour in conversation with engineers, producers and musicians.
On Saturday, April 23, 2016, the Pensado Media Center in North Hollywood hosted Penwick Media and Hal Leonard’s launch event for Pensado’s Strive, a multi-format educational initiative. Hal Leonard Group Publisher John Cerullo, together with Pensado’s Place hosts Dave Pensado and Herb Trawick, formed Pensado’s Strive to create high-quality educational content for musicians, engineers and producers. Groove3.com will distribute the online versions of Pensado’s Strive content.
Mike Ragogna: When did all this Pensado/Trawick bromance begin?
Herb Trawick: Oh God, about twenty-five years ago in the lobby of a studio when we were both aspiring kids from the south. Dave was from Atlanta by way of Florida, I was from Kentucky by way of Montreal. We came to L.A. to make our bones and ended up in the same studio lobby accidentally. We connected there and I had a chance about a month later when somebody called me for a referral–I had just met this white guy who worked on James Brown and I thought that was pretty cool. I hadn’t heard a note, but I referred him and he went over and did a job on a hip hop record and absolutely killed it and has been hot for thirty years and we’ve been friends for that long.
Last Saturday night, in the ballroom of the Fairmont Miramar Hotel in Santa Monica, a few hundred people—some of them famous, others far more important than famous—gathered to acknowledge a truth in today’s music industry: the times, to misquote a modern day bard, have a-changed.
Unique partnership between Penwick Media (the team behind Pensado’s Place) and publisher Hal Leonard results in new series of multi-formatted (audio, video, print and digital) educational content of the highest quality for musicians, recordists and the music community as a whole
The Pensado Media Center in North Hollywood was the place to be for VIPs in music production and engineering, music education, publishing and beyond, as Penwick Media (the creators of Pensado’s Place, the acclaimed weekly educational web series) and Hal Leonard (the publisher of books and digital content on the music business, audio technology, and related content) held the official launch event forPensado’s Strive, an innovative new multi-format educational initiative.
Forbes contributor Nick Messitte dishes on the upcoming Pensado Awards.
Driven by a passion for education, Hal Leonard Group Publisher John Cerullo, together with Pensado’s Place hosts Dave Pensado and Herb Trawick (the principals and namesakes of Penwick Media) have created Pensado’s Strive based on their shared vision of creating educational content of the highest quality for musicians, engineers and producers on all levels, as well as the music community as a whole. Another key partner in this initiative isGroove3.com, a leading online learning site who will act as a primary distributor of the online versions of Pensado’s Strive content.
Approximately 1,000 attendees from 14 countries gathered on a hot and humid Saturday (July 20) in Los Angeles for the inaugural Gear Expo 2013. Presented by online music production series “Pensado’s Place” and Vintage King Audio and staged at the latter’s Sunset Boulevard facility, the daylong expo (10am-4pm) treated attendees to interviews featuring leading producers, engineers and composers from the music, film and TV industries, the latest gear and software and exhibit booths plus a live performance by musician/composer Side Brain.